Danny Cottrell, Brewton, AL
Before I jettisoned the hospitality and generosity that seemed woven into the fabric of Brewton, I had to meet Danny Cottrell. So many conversations I had—one some fifty miles outside of town—pointed me to this man who’d become a beacon in his hometown. Danny, people said, was the kind of man that would give you the shirt off his back and then slip you a few extra dollars to buy a new one. And he is as much a part of Brewton as the humid air that clings to every summer day here.
Danny moved to Brewton when he was just a toddler, though you'd think he'd been born and bred there for generations. Karen, his wife and high school sweetheart, remains by his side through fifty years of life's ebb and flow. Together, they’ve watched the town change, yet in many ways stay the same—a mosaic of familiar faces and unchanging landscapes.
At fifteen, Danny found himself working at the local pharmacy as a delivery boy; it would become a place that was as much his home as any other. The owner, in a twist of fate or perhaps simple desperation, needed help, and Danny was just the willing sort. By twenty-seven, he owns the place outright—a bold move for a young man who didn’t even own a credit card at the time—but Danny never was one to shy away from what needed doing.
"It’s the only place I've ever drawn a paycheck from," he says with a modest shrug. Over the years, he acquires three more pharmacies and partnerships in several more, weaving himself into the fabric of the community. His entrepreneurial spirit is nearly as vast as his heart, stretching across counties and creeks.
The town of East Brewton lies across two temperamental creeks—Murder Creek and Burnt Corn Creek. Both are prone to flooding their banks when the skies open angry and rain down their fury. When the waters rise, East Brewton becomes a virtual island. Folks over there still needed a pharmacy when the bridges became impassable.
Danny sees this need not as an opportunity for profit—"It'll never really make any money from it," he says—but as a call to action. He opens a pharmacy in East Brewton, ensuring that even when the waters rage, people can access what they need most. It's just like Danny to see a problem and set about fixing it without fanfare or fuss.
But perhaps one of Danny's most heroic undertakings is his relentless effort to help seniors decipher the governmental maze affectionately known as Medicare Part D. So thirsty are the townsfolk for help and guidance that when Danny first volunteers to assist, he finds himself aiding 2,400 people in that first year alone—nearly half of Brewton's entire population. His pharmacy becomes a beacon, a place where the complex is made simple, where the overwhelming becomes manageable. He was given the “Citizen of the Year,” award by the City Counsel for those early efforts.
His generosity isn't confined to his businesses. Danny has served on the school board for twelve years, guides the Kiwanis Club in their efforts to brighten children's lives, and has a knack for making complicated things simple, for turning bureaucratic tangles into manageable paths. And he’s been known to buy hamburgers for visiting football teams now and then to make sure they’re all fed after their gridiron clash with the hometown favorites.
For those lucky enough to work directly for him, Danny sets aside 20 percent of their salary in a retirement account. Employees can choose to be paid this retirement windfall twice a year or every month. The money vests instantly and can be withdrawn at any time; Danny doesn’t mandate how or when it should be spent. Some take the funds each month; however, those that have diligently squirreled it away now find themselves millionaires—at least three of them—and there are several more with accounts above $500,000, Danny says.
But perhaps the story that ripples far beyond Brewton's borders is his $2 bill idea. In 2009, the economy tanks and small towns begin to sweat from anxiety as thick as the southern humidity. Danny notices his employees' worried glances, and the unspoken fear of layoffs. He wants to assure them that their jobs are secure, but more than that, he wants to spark a little hope.
He devises a plan both simple and profound. He calls his employees together—a rare event that alone stirs whispers—and hands each of them a cash bonus all paid in $2 bills. There are two rules: spend it locally and give 15% to a charity or someone who needs it more than they do.
The $2 bills are a masterstroke. They stand out, make people take notice. As the bills exchange hands, they become tangible symbols of community support. Local businesses feel the influx, conversations spark, and a sense of unity blossoms in a time of uncertainty.
Word of Danny's initiative spreads beyond Brewton. Newspapers and radio pick up the story. Soon national news outlets are knocking on his door. The man who never seeks the spotlight finds himself illuminated by it. Interviews pile up, his phone rings off the hook, and for a season, Danny becomes a reluctant celebrity.
But he doesn't let it go to his head. "It was the right thing at the right time," he says, downplaying his role as is his nature. To him, the attention isn't the point. The point is that his community—neighbors, friends, strangers—feel a little lighter, a little more hopeful.
The $2 bills continue to circulate, little reminders of what one person's kindness can ignite. Some folks tuck them away as keepsakes, while others spend them, allowing the gesture to live on. The local bank even has to order more to keep up with the demand.
Danny doesn’t shoulder his family’s good name like a sack of duty; he wears it the way cotton wears sun—quiet, natural, inevitable. Most days, if you drift past the plate-glass front of Cottrell’s Pharmacy, you’ll catch sight of him—white coat flaring as he bends to a vial, shock of white hair glowing beneath fluorescent lights—head bobbing like a heron hunting minnows. He is forever in motion, counting pills, scribbling instructions, fetching an aspirin sample from a drawer only he can navigate. Yet let the front bell trill or a worried face hover by the cough-syrup aisle, and he materializes with the swiftness of mercy.
Folks don’t step through that door merely to swap prescriptions for paper bags. They come to trade heaviness for hope. They come because Danny remembers the names of their grandbabies and the dosage of their blood-pressure meds; because he’ll stand on the sidewalk after closing time, listening while the twilight thickens and somebody’s story spills out in fits and starts. The ledger that matters to him tallies neither sales nor column inches. It counts instead the algebra of lifted burdens: a kid nudged toward a scholarship, an elder eased through chemo, a town steadied in the knowledge that one of its own still believes kindness is as common and necessary as water.
Accolades? They embarrass him. Doing the next right thing—that’s the whole arithmetic. And when he locks up at night, last light flicking off yet another Diet Coke can, Brewton breathes easier, having remembered, through him, the shape of its own steady heart.
Objectivity is said to be the journalist's creed. Yet, as I journey through these towns and meet their people, I find that mantle slipping from my shoulders. The folks I've spoken with have gathered me into their lives as surely as offering a bear hug. Some have opened their homes, giving me shelter for the night; others have shared meals—a blessed respite from eating a meal from a can.
And then there are folks like Danny and Karen—people who have given me both home and hearth and still fuss that they haven’t done enough. Their generosity doesn’t fog my vision; it polishes the lens. Through it I see the quiet gears of grace turning behind every handshake, every “y’all come back now.”
I reach behind Josie’s driver’s seat and lift out the last bundle—a squat fist of twenties bound tight with its paper snap-band gone brittle from weeks of rattling backroads. It feels heavier than its twin brothers ever did, freighted with every mile and every story that led to this quiet room in Brewton. A small sigh works loose from my chest as I set it on Danny’s cluttered desk—part farewell, part benediction.
He studies the stack the way only a farmer might eye a sudden raincloud—calculating, hopeful, already counting rows that could drink it in. No theatrics, no wide-eyed disbelief. Just a soft nod that says work to be done, and his gaze is miles past us both before the bills quit quivering.
“I know exactly where this belongs,” he murmurs, voice the low burr of a man who has weighed suffering on a scale and means to balance it. He tells me of a boy—Friday-night lights, broad smile, vertebrae snapped like dry pine. Parents drowning in invoices, whole town passing the hat but never filling it enough. Danny taps the money once, gently, as though checking the pulse of possibility.
“This will go to him,” he says, already sifting through logistics: account numbers, ambulance invoices, the stubborn arithmetic of hope. The bundle is gone from his fingers before I can blink, absorbed into the machinery of his resolve.
Outside, Josie waits with her empty well hole, lighter by one burden, while inside the pharmacy a new ledger entry breathes. The last thousand has found its purpose, and I feel the road loosen its grip on me, mile by mile, bill by bill.
Seasons wheel past, and the creeks keep shouldering their banks, scattering mud and worry. Trouble, like the rain, is guaranteed. Yet Brewton rests easier knowing Danny is out there in his white coat, tilting at odds, stitching breaks closed with equal parts medicine and mercy. Where he stands, kindness throws a bridge over any rising water.
So in this south-Alabama bend of long-needled pine and long-memoried people, a plain storefront pharmacy hums like a hymn. The man behind its counter proves—day after day, refill after refill—that one steady heart, beating true, can still swing a whole community back into rhythm.
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